If your cold emails are landing in spam, it’s not random — it’s deliverability. This guide breaks down how to audit and improve your email deliverability. And with Piixoo, you get built-in tools to manage, score, and optimize your deliverability from day one — all in one platform.
🔍 What Is an Email Deliverability Audit?
An email deliverability audit is a deep check-up of everything that affects whether your emails land in the inbox — or vanish into spam.
It helps you:
- Detect technical issues (DNS, SPF, DKIM, DMARC)
- Evaluate domain and IP reputation
- Measure inbox placement
- Identify blacklistings
- Analyze email content and sending patterns
🛠️ Step-by-Step: How to Run a Deliverability Audit
Here’s a simple framework to audit your own deliverability:
1. 🔗 Check Your Domain Configuration
- Make sure SPF, DKIM, and DMARC are correctly set
- These records authenticate your emails and protect against spoofing
- Missing or misconfigured DNS entries = spam risk
2. 📊 Measure Your Inbox Placement
- Run inbox tests across Gmail, Outlook, Yahoo, and others
- See how often your emails hit Primary, Promotions, or Spam
3. 🛑 Verify You’re Not Blacklisted
- Use blacklist checkers to see if your domain or IP is flagged
- Get alerts if you’ve been listed
4. 📩 Analyze Bounce Rates
- A high bounce rate damages your sender reputation
- Remove invalid emails from your lists regularly
5. 🧬 Review Email Content
- Avoid spammy words, too many links, or suspicious formatting
- Check subject lines, CTAs, and structure
6. ⏱️ Evaluate Sending Behavior
- Are you sending too fast? Too often? From a cold domain?
- Gradual warm-up is essential for new senders
🚀 How Piixoo Automates Deliverability Health
Most platforms make you audit manually. Piixoo automates the key parts of deliverability maintenance so you stay focused on growth.
With Piixoo, you get:
- ✅ Built-in warm-up engine to protect new domains
- 🔍 Real-time domain health checks (SPF, DKIM, DMARC)
- 📉 Bounce and blacklist alerts with automatic actions
- 🧠 Smart sending algorithms to mimic human behavior
- ✨ Deliverability scorecard inside your dashboard
No need for 3rd-party tools — Piixoo includes everything under one roof, built specifically for cold outreach.
🔐 Why Email Deliverability Is Mission-Critical
Without solid deliverability:
- Your emails don’t reach inboxes
- Your campaigns underperform
- Your sender reputation drops — fast
With Piixoo:
- You stay compliant
- Your open rates increase
- Your domain stays healthy over time
It’s not optional anymore — deliverability is your foundation.
✅ Final Thoughts
Deliverability isn’t a mystery. With the right tools, you can control it, optimize it, and scale with confidence.
That’s why Piixoo was built: a smart, integrated email automation platform that manages your sending, warm-up, reputation, and campaigns — all from one simple dashboard.